In 1947, Norwegian explorer Thor Heyerdahl sailed nearly 5,000 miles across the Pacific Ocean, from Peru to Polynesia. His boat? A primitive raft named Kon-Tiki, after the Incan sun god. His watch? A specially made timepiece by Swiss brand Eterna, which has been producing technically superior wristwear since its founding in 1856. This year, the company has honored Heyerdahl by naming its newest Diver after his pioneering watercraft. Designed to work up to 1,000 meters deep, it's not only waterproof, but also features a hinged face that makes it easier to read mid-dive. But even landlubbers can appreciate the clean, minimalist design. (Not coincidentally, Eternas are manufactured by Porsche Design.) And hey, if the earth keeps heating up, we might all be living underwater pretty soon.
$9,200, available at all Eterna and Gevril dealers, eterna.ch
While one often says that a man need not spend a lot to look like a million bucks, the truth is, it helps. Which is why a suit from Brioni costs an arm and a leg, their range begins from $2000 and may go way up, but there is surely nothing that represents the good life and distinctive individuality like a Brioni.